The customer approaches the modern, white, architectural brick pattern and protruding shelves with product bundles on display. A unique motion sensor picks up the gestural “hand wave” triggers to signal a consumer’s interest in front of a product that they want to know more about. The sensor cues internal lighting changes in the frosted acrylic brick shelves, music is cued, and a video plays specific information about the products they have activated. The featured products, Sony Altus bundles, include iPod Touch and iPhone compativle wireless music systems and accessories.

Thirty-seven of the stores will receive the freestanding wall unit which stands at almost 10ft tall and 8 ft wide. Five stores will receive units that are slightly smaller due to store construction restrictions, at only 4 ft wide. The displays include custom routed rear wall sections of wood and white melamine that accepts wiring and acrylic brick cubes, custom base with storage opportunity, and custom frosted acrylic bricks that lock into the white wooden wall. The acrylic bricks are internally illuminated with white and blue LED lights. The top of the wall diplay includes a dramatic Sony Style dot pattern graphic application. The standard wall units have five 12” led monitors (one per each product bundle) plus a larger 32” LCD monitor. Interactive video was developed specifically for the displays. Informational graphics about the bundles are printed on brushed chrome plates situated next to the products. The overall wall is framed by a light woodgrain, emphasizing the “floating” nature of the acrylic bricks.